Fast food is embracing weird again.
In 2023, Quiznos is plotting a major comeback, and the Spongmonkeys are, improbably, part of it. The, along with a new Spongmonkeys ad from Veitch that debuts this week. We sat down with Veitch to talk about where the hell the Spongmonkeys came from in the first place, how they’ve endured in meme culture, and why Gen Z’s love of absurdist humor makes now the perfect time to bring back these furry little weirdos.
Eater: I think most people would agree the Spongmonkeys are the weirdest, most unexpected mascots in fast food history. Where the hell did they come from?It’s quite a long time ago now. Twenty years, I think. I was hanging out with my brother, and we were talking about how good the moon is. We went back to my place and just started jamming with a guitar. He was playing guitar, I was singing, and improvising this song in a silly voice.
. It was just so awful, I thought there was no way I could amplify this. Oh god, I’ve just amplified it. That’s the worst, it was in terrible taste.. How do you think they’ll feel about the Spongmonkeys? Is right now the most obvious moment for them to make a comeback? All times are good times for the Spongmonkeys. I’m really intrigued to see what young people think. There are those of us who were around when it first came out, and it has a specific relevance for those people. Now you have this huge group of people who were much too young, or weren’t even born at that time, and I’m really intrigued to see what their reaction is. Obviously it won’t be as shocking to them, because the culture has moved on. But there’s still something fun about the Spongmonkeys.
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