Not only should companies commit to zero net carbon emissions, but they should help with remove excess carbon from the atmosphere, Benioff says.
Salesforce CEO Marc Benioff has embraced his role as a so-called"activist CEO" and published a new book,"Trailblazer," that encourages other leaders to do the same. In an interview with Business Insider, he said that internet companies like Salesforce have a definite responsibility on all sorts of issues including climate change.
Salesforce CEO Marc Benioff has embraced his role as a so-called"activist CEO" and published a new book,"Trailblazer," that encourages other leaders to do the same. In an interview with Business Insider, he said that internet companies like Salesforce have a definite responsibility on all sorts of issues including climate change.
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Billionaire Salesforce co-founder Marc Benioff says capitalism is dead and needs a rebootBenioff's new book, 'Trailblazer,' has a message that many capitalists won't like: Modern capitalism is dead, companies are too focused on shareholder returns and sometimes higher taxes are necessary. It's quite a shift for a former Republican turned independent.
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Marc Benioff says it's time to break up FacebookMarc Benioff has likened Facebook to 'cigarettes' in the past. Now the Salesforce CEO says it's time to break up the company.
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Salesforce's Marc Benioff on the future of Big Tech: 'Capitalism needs guardrails''Capitalism needs guardrails. That's the point of the [new] book. That's a very important part of the future of technology as well,' Salesforce co-CEO Marc Benioff tells CNBC's Jim Cramer in an interview.
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Marc Benioff was pushing for Salesforce to buy Twitter — until an accident changed his mindAgainst much advice, Salesforce CEO Marc Benioff was pushing ahead with a deal to buy Twitter in 2016. Then he slipped on a curb and sliced his knee open on his way to a funding meeting, and thought it might be time to reconsider.
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Marc Benioff: CEOs won't keep jobs 'very long' if they don't adopt a new approach to capitalism'This is how to have a company that customers want to do business with, that attracts employees, that develops partnerships, that integrates local communities, that saves the planet,' Benioff argues.
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