Against much advice, Salesforce CEO Marc Benioff was pushing ahead with a deal to buy Twitter in 2016. Then he slipped on a curb and sliced his knee open on his way to a funding meeting, and thought it might be time to reconsider.
that Salesforce stockholders had made it very clear that they didn't want the company to pursue the acquisition.Benioff reveals in his new book, "Trailblazers."
He had a vision that Twitter could integrate well into Salesforce's business, becoming a great way for his customers to reach their consumers. A lot of his advisors were against the idea, saying it would be too complicated and risky. He kept pushing forward anyway. Then, as he was heading to a meeting to begin to secure financing for the deal, Benioff slipped on a curb and sliced his leg open.
He took it as a sign that he should think twice. He recounted the circumstances in a recent phone interview: "I slipped on the sidewalk and split my leg, and had other problems with my knee," Benioff said. "As I had blood dripping down my leg as I was pitching the bond-rating firms, [I was] thinking to myself, 'Is this a sign?' Maybe I shouldn't be moving in this direction. But I so strongly loved my vision of what it could become. Eventually our investors, who are a key stakeholder of mine, they said no, we don't really want you to move in this direction.
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