Benioff's new book, 'Trailblazer,' has a message that many capitalists won't like: Modern capitalism is dead, companies are too focused on shareholder returns and sometimes higher taxes are necessary. It's quite a shift for a former Republican turned independent.
speech: Modern capitalism is dead, companies are too focused on shareholder returns and sometimes higher taxes are necessary. It's quite a shift for a former Republican turned independent.But Benioff insists that he hasn't really changed. Rather, he's simply trying to spread the same values that he instilled in Salesforce two decades ago — and the ones that have worked both for the company and communities where it operates.
When you look beyond shareholders, "Your customer's not a product, they're a stakeholder," Benioff said. "Your employee's not a cog in your wheel, they're a stakeholder. And kids aren't people you're driving by on your way to work, they're a stakeholder. And homeless aren't people you're walking by, they're your stakeholders."
"I didn't just become a CEO last year, I've ridden through a few recessions, I've been through economic downturns, I've had tough moments," he said. "I've been through everything you can go through as a CEO. You have to do it this way. If you don't, you're not going to survive.""Their employees are going to walk out, and they are" walking out, he said. "Customers will walk out, and they are.
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