Commentary: How the rise of mega-influencers has put consumers at risk

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Commentary: How the rise of mega-influencers has put consumers at risk
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When content creators withhold their commercial incentives or hide inconvenient truths, they lie to and mislead their audiences, says this writer.

and content creators it might seem hard to imagine a world without YouTube. But back when the first ever video was uploaded in April 2005, showing a man visiting a zoo, it was not really clear who would want to watch it, or how YouTube could make money.

. Back in the early days, some tried to ride the e-commerce wave, going as far as using auctioning websites to sell the right to name their unborn child, or their own virginity.

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