Social media stars will lace up for “Ultimate Social Boxing,” a new project in the works from Propagate Content and LiveOne. The sports show will center on iconic personalities from the…
. The sports show will center on iconic personalities from the worlds of TikTok, YouTube, Instagram and other platforms who take their beefs to the ring.
“Ultimate Social Boxing” will begin with 32 participants, who will be announced at a later date. Contestants will fight to win their spot in the house, via a preliminary single-elimination amateur boxing fight. After that, eight men and eight women who win their fight will move into the mansion. Housemates will compete in “clout” challenges, and ultimately one social media start will be eliminated each episode.
“Ultimate Social Boxing” will be executive produced by Paul Cazers, who created the series, and Propagate’s Howard T. Owens and Ben Silverman. LiveOne’s“USB trades on a proven format that has been successful in both social and athletic mediums,” said Ellin, CEO and chairman of LiveOne.
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