Do you know about BeReal? The social media app is the latest to grab the attention of the younger generation – and its popularity is rising quickly.
The idea is you take a photo of whatever you're doing at that time, no matter how mundane or exciting. You could be walking to class, taking a bus to work, or maybe you get the notification right as you're sitting down for dinner or on a bike ride.
Users can also see where their friends are on a map and discover other publicly posted BeReals. The catch is before you view anyone else's post for the day, you have to post your own photos.BeReal's 315% year-to-date increase in downloads is significant, but that's not the only notable number. The app was started by French entrepreneur Alexis Barreyat in 2020, but at least 65% of lifetime downloads happened in the first quarter of 2022.
Stedman started working on his book after he went through a difficult moment in his life, and found that he was not telling that story online, where he was posting as if everything was fine. Stedman hasn't used BeReal, and he said he's not likely to, but he can see why Gen Z might like the app.
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