Snap’s insensitive Juneteenth filter is not the company's first misstep with filters. suhaunah explains:
released in 2017 as part of an International Women’s Day effort included smoky eye and a face-thinning effect, to some users’ horror.
“For us to be in this time where everyone is trying to be a lot more racially conscious and more politically aware, it’s honestly very shocking to me that they haven’t put in the proper system to prevent this from happening again,” said Diana Baik, who was a producer at Snapchat before leaving the company in 2018.
Baik said she left the company because she was demoralized by the culture there as a woman of color. She said Snapchat might attribute the misstep to internal miscommunication, but there is no longer an appropriate excuse for this type of incident. Snap Chief Executive Evan Spiegel recently told employees he was holding off on releasing a report showing the demographic makeup of the company’s workforce. According to, Spiegel said he was “concerned that releasing that data publicly only reinforces the perception that tech is not a place for underrepresented groups.”
“Years ago I asked @evanspiegel to his face at an all hands had he put things in place to ensure that @Snapchat would NEVER make this mistake again. He gave me his word that it would never happen again. The test results have determined THAT WAS LIE,” another Black former Snapchat employee“We know when you don’t care. We know when we’re an afterthought,” he wrote. “It’s disrespectful to every Black employee both past and present that helped build this place.
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