Snapchat Quietly Removes Juneteenth Filter That Had Users Smiling To Break Chains

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Snapchat Quietly Removes Juneteenth Filter That Had Users Smiling To Break Chains
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The social media app created a filter to celebrate the anniversary of the end of slavery in the U.S., but many users criticized it as “ridiculous” and “awkward.”

Snapchat rolled out a filter for Juneteenth that asked users to smile to break animated chains, and then removed it after criticism on social media.

The filter accompanying the chat featured the text, “Juneteenth Freedom Day,” overlaid on the Pan-African flag. The filter’s imagery and mention of Juneteenth caused a flurry of discussion on Twitter, with many people saying they were unsure of how to respond to it. .@Snapchat launched a #Juneteenth Freedom Day filter that requires you to smile before you can break the virtual chains in the backdrop... pic.twitter.com/ssYFHPsLBqNot long after news of the filter made the rounds on Twitter, it was quietly removed from the app and was no longer an option to use as of late Friday morning.

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