Snapchat noted that the lens went live before a review process had been completed
Snapchat has removed a Juneteenth filter that required users to smile in order to break a series of chains in the backdrop behind them, acknowledging that it was "offensive" and went live before being properly reviewed by the company.
The filter used the Pan-African flag as a backdrop. As users of the app smiled, chains appeared behind them and broke. After the filter went live on Friday morning, some users took to social media to criticize it for being insensitive.in a message on Twitter, "We deeply apologize for the offensive Juneteenth lens. The lens that went live hadn't been approved through our review process. We are investigating so this doesn't happen again.
Friday, June 19 marks the Juneteenth holiday, celebrating the 155th year since the abolition of slavery in the U.S. in 1865. Many companies are closed in recognition, while events are being held nationwide. We deeply apologize for the offensive Juneteenth Lens. The Lens that went live hadn’t been approved through our review process. We are investigating so this doesn’t happen again.
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