Currently, only seven out of the 290 brands it sells are Black-owned.
"We recognize we can do better and this pledge builds on our ongoing work to use our resources to drive meaningful and long-term change for Sephora and our industry,” Patrick's statement concluded.
"What a difference a week makes," James wrote in an Instagram announcement. "A little over a week ago, I wrote an Instagram post and called on four of the biggest retailers in America to commit to a #15PercentPledge. That idea quickly became a movement and entire organization. And now today, we are thrilled to announce that, of the four businesses we named, Sephora is the first to take the Pledge.
"With unparalleled influence and power, not only in the beauty industry but in retail at large, Sephora is making a historic contribution to the fight against systemic racism, economic inequality and discrimination by taking this Pledge," she continued. "We commend their early leadership and look forward to working with them on their accountability and commitment as we join together in the mission to put billions back into the Black community.
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Sephora will dedicate 15% of shelf space for black-owned brandsSephora said it would dedicate 15% of its stores' shelf space to the products of black-owned companies, becoming the first major retailer in the United States to take the '15% pledge.'
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Sephora Takes ’15 Percent Pledge’ To Carry More Black-Owned BrandsCurrently, only nine out of the 290 brands Sephora carries are Black-owned.
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Sephora Agrees to Dedicate 15 Percent of Its Shelf Space to Black-Owned BrandsSephora has signed a pledge to dedicate 15 percent of its shelf space to black-owned brands, the New York Times reports. The “15 Percent Pledge,” as the initiative has been titled, was started by creative director and Brother Vellies founder Aurora James, who in May reached out to a handful of brands because black people “represent 15% of the population... we need to represent 15% of your shelf space.” Rent the Runway has also agreed to the pledge.
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Sephora Is Dedicating 15 Percent of Shelf Space to Black-Owned BrandsThey are the first major U.S. retailer to take on Aurora James's 15% Pledge.
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Sephora Promises To Carry More Black-Owned Beauty Brands'15 Percent Pledge' and Brother Vellies founder Aurora James will serve on an advisory board to hold the retailer accountable.
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Sephora Takes 15 Percent Pledge, Will Dedicate More Shelf Space to Black-Owned Beauty Businesses“This commitment is about more than the prestige products on our shelves, it starts with a long-term plan diversifying our supply chain and building a system that creates a better platform fo…
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