.Sephora is taking the 15 Percent Pledge and dedicating 15 percent of shelf space to Black-owned beauty brands.
Sephora is taking Aurora James’ 15 Percent Pledge and dedicating 15 percent of shelf space to Black-owned beauty brands.
To start, Sephora said it will bring more “knowledge to the table freely so aspiring founders have access,” help connect Black-owned brands to funding and the venture capital community and help launch and develop Black-owned businesses. Sephora also said it will use Accelerate, the internal incubation program dedicated to female founders, to focus exclusively on women of color next year.
“We are all trying to figure out at every level what we can do to help. There are real and serious changes that need to happen across this country,” James told WWD in a prior interview. “The first thing I’m asking for is economic equality. As a business owner and retailer myself, I’ve seen the devastation Black business owners have been dealt. During the pandemic, they are the demographic most likely to be closing businesses during this time.
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