Sephora says it will dedicate 15% of its stores' shelf space to the products of black-owned companies, becoming the first major retailer in the United States to take the '15% pledge'
Sephora said it will dedicate 15% of its stores' shelf space to the products of black-owned companies, becoming the first major retailer in the United States to take the"15% pledge."
The pledge stems from a movement that began earlier this month amid demonstrations over the death of George Floyd and a national conversation about race inequality in America, including challenges that black business owners face in securing representation within big retailers. The 15% Pledge website specifically calls on Sephora, Target, Whole Foods and Shopbop to make the commitment.
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