John Lewis has released an upbeat tale of a young boy whose grow-your-own Christmas tree turns out to be a mischievous Venus flytrap as it firmly sidesteps the nation's woes for the festive season.
The highly anticipated advert – a long-established feature of the UK's festive retail landscape – is titled 'Snapper, The Perfect Tree' and follows the boy as he lovingly nurtures the plant from a seed bought at a local market, in the belief he is cultivating a perfect Christmas tree.
The ad's soundtrack is an original song called 'Festa' – which means celebration – composed for the campaign by Italian electro-pop duo Le Feste Antonacci and performed by Italian tenor Andrea Bocelli. "It is very special for me given the great support this will bring to both the John Lewis and Andrea Bocelli foundations. Joy to all of your worlds this Christmas!"
"Many of us have our own unique festive traditions and that makes them even more special. The film celebrates themes of family and evolving traditions, and shows that a 'perfect' Christmas is finding joy together with loved ones, whatever your traditions." This year's ad has a big range of accompanying merchandise, from an £18 plush plant to a £3 Christmas card with seeds and a £9.99 children's story book.From December, an AR filter will allow Meta users to bring Snapper into their own homes, while a digital advent calendar on the John Lewis app will see Snapper reward myJL members with exclusive rewards.
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John Lewis Christmas advert 2023: Much anticipated advert features Venus flytrap grown from Christmas tree seedJohn Lewis has released an upbeat tale of a young boy whose grow-your-own Christmas tree turns out to be a mischievous Venus flytrap as it firmly sidesteps the nation's woes for the festive season.
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John Lewis Christmas advert sees Venus flytrap cause mischief for young boyJohn Lewis have finally unveiled their much-anticipated Christmas advert and it could not be more wonderful. The high-street retailer have also recruited Italian tenor Andrea Bocelli to perform their original soundtrack
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John Lewis turns to Snapper the mischievous Venus flytrap for festive adThe upbeat campaign features an original song performed by Italian tenor Andrea Bocelli.
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