Daniel Welsh is a London-based entertainment journalist at HuffPost UK. His areas of expertise are film, TV and music. He particularly enjoys reality TV, Madonna and getting compliments about his hair.
And while the retailer has served up plenty of heartwarming and cosy moments in past memorable campaigns, this year’s offering is all about turning tradition on its head.Unveiled on Thursday morning, John Lewis’ new advert introduces us to another of the brand’s unlikely friendships between Alfie, a young boy, and Snapper, his Venus fly trap.
At the beginning of the clip, Alfie attempts to grow a “perfect Christmas tree” for his family, only to wind up with Snapper instead.– Snapper grows too big for the family’s living room, and is eventually cast outside in the garden .However, when Alfie and his family learn to embrace Snapper and his unique approach to the festive season, they wind up with a new Christmas tradition .
As John Lewis’ customer director Charlotte Lock puts it: “We are a nation that loves the traditions of Christmas – from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers. Many of us have our own unique festive traditions and that makes them even more special.
“The film celebrates themes of family and evolving traditions and shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”And, of course, if you’re particularly taken with Snapper, John Lewis is also selling a plush version, as well as children’s books, toys and sleepwear for the whole family inspired by the new ad campaign.
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