John Lewis turns to Snapper the mischievous Venus flytrap for festive ad

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John Lewis turns to Snapper the mischievous Venus flytrap for festive ad
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The upbeat campaign features an original song performed by Italian tenor Andrea Bocelli.

John Lewis has released an upbeat tale of a young boy whose grow-your-own Christmas tree turns out to be a mischievous Venus flytrap as it firmly sidesteps the nation’s woes for the festive season.

However, the boy is determined for Snapper to have a place in the celebrations, which soon sees him back in the fold, as the ad ends with the strapline ‘Let your traditions grow’. “It is very special for me given the great support this will bring to both the John Lewis and Andrea Bocelli foundations. Joy to all of your worlds this Christmas!”

“Many of us have our own unique festive traditions and that makes them even more special. The film celebrates themes of family and evolving traditions, and shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”Credit: John Lewis and Partners/PA This year’s ad has a big range of accompanying merchandise, from an £18 plush plant to a £3 Christmas card with seeds and a £9.99 children’s story book.From December, an AR filter will allow Meta users to bring Snapper into their own homes, while a digital advent calendar on the John Lewis app will see Snapper reward myJL members with exclusive rewards.

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