Aunt Jemima is getting a full-blown rebrand.
Aunt Jemima syrup is no more -- 'cause the parent company is retiring the image and name after more than a century, while publicly copping to the fact she's a giant stereotype.
Aunt Jemima's been a thing for more than 130 years now, and its origins are deeply racist. The character is based on an 1800s"mammy" -- a black servant in a white household. Specifically, Aunt Jemima is meant to portray a real-life woman named, who Quaker had previously described as a"storyteller, cook and missionary worker" ... but failing to mention she was born into slavery.
In the wake of the civil unrest overtaking the country right now, tons of people were calling for Aunt Jemima to be shelved or re-branded. NBC News was first to report her demise.
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The Aunt Jemima brand, acknowledging its racist past, will be retiredQuaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype.
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Aunt Jemima to change name, remove image from packaging“We recognize Aunt Jemima’s origins are based on a racial stereotype,' Quaker Oats said, adding that the move is an effort 'toward progress on racial equality.'
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Aunt Jemima Brand to Be Changed Over Origins in ‘Racial Stereotype’PepisCo’s packaged-foods unit said it would remove imagery of the black woman from the Aunt Jemima brand’s pancake mixes, syrups and other products, and change its name, the latest example of how companies are trying to grapple with racial disparities following the killing of George Floyd.
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Aunt Jemima Will Be Replaced With New Brand, Packaging, Says Quaker'Aunt Jemima's origins are based on a racial stereotype.'
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