JUST IN: Quaker Oats is removing the name and image of Aunt Jemima from the brand in effort 'to make progress toward racial equality.'
The picture has changed over time, and in recent years Quaker removed the “mammy” kerchief from the character to blunt growing criticism that the brand perpetuated a racist stereotype that dated to the days of slavery.But Quaker said removing the image and name is part of an effort by the company “to make progress toward racial equality.
Kroepfl said the company has worked to"update" the brand to be"appropriate and respectful" but it realized the changes were insufficient. Quaker said the new packaging will begin to appear in the fall of 2020, and a new name for the foods will be announced at a later date. The company also announced it will donate at least $5 million over the next five years"to create meaningful, ongoing support and engagement in the Black community."
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