A new group of books shows how digital creators have turned attention into profits
Extremely Online. By Taylor Lorenz. Simon & Schuster; 384 pages; $29.99. WH Allen; £16.99 Bad Influence. By Oenone Forbat. Quercus; 224 pages; £16.99 Get Rich or Lie Trying. By Symeon Brown. Atlantic Books; 304 pages; $26.99 and £16.99 The internet and its cultural impact are most often viewed through the lens of the “tech bro”, the geniuses and fraudsters behind the corporations reshaping the world.
Influencing has also spilled into politics, with the rise of social-media activism and influencers gaining followers by posting about social issues and news. She also examines influencers’ new role in traditional media, with TV and film studios harvesting stars and storylines from the content on these accounts. Some TikTokers, such as Addison Rae, have starred in films, as well as reality television.
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