Ad rates based on independent third-party readership data, not circulation numbers: SPH Media CEO
SINGAPORE - SPH Media Group’s chief executive officer Teo Lay Lim has written to advertisers, following news that
Ms Teo added that data on reach and readership is collected periodically via a survey panel that is statistically representative of the Singapore population. Responding to queries from The Straits Times, an SPH Media spokesman said that circulation numbers reflect the paid customer base, which is one of the key metrics tracked by media companies.
Mr Wong said that the review of circulation numbers, which began in March 2022 – three months after SPH Media was hived off from Singapore Press Holdings to become a company limited by guarantee – was started “based on certain observations”.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Ad rates based on independent third-party readership data, not circulation numbers: SPH Media CEOSPH Media Group’s chief executive officer Teo Lay Lim has written to advertisers, following news that an...
続きを読む »
Advertisers may sue platforms that falsify circulation figures, say lawyers in wake of SPH caseBut the cost of legal action may outweigh the amount recovered, according to legal experts.
続きを読む »
'Certain circulation numbers were arbitrarily derived': Senior SPH Media staff taken to task or left company following reviewSINGAPORE - Several senior employees of SPH Media have been taken to task or left the company after an internal review found issues linked to circulation numbers. An SPH Media spokesman said on Monday: “We have immediately taken steps to strengthen processes. “The staff involved had been taken to task, or had left the organisation.” The employees were not named....
続きを読む »
SPH Media circulation numbers inflated 10 to 12%; media veteran claims this has been going on for years - Singapore NewsST reported today about how an internal review found issues linked to circulation numbers after Wake Up Singapore broke the story last night.
続きを読む »
SPH Media circulation numbers found to be inflated by 10-12%; senior staff taken to task, Govt probe underwaySINGAPORE — The daily circulation numbers of SPH Media titles, which include The Straits Times and Lianhe Zaobao, were found to have been inflated by between 85,000 and 95,000, including instances where copies were printed, counted for circulation and then destroyed.
続きを読む »
Daily circulation numbers of SPH Media titles found to have been inflated by 10% to 12% in internal reviewDaily circulation numbers of SPH Media titles found to have been inflated by 10 to 12% in internal review
続きを読む »