ST reported today about how an internal review found issues linked to circulation numbers after Wake Up Singapore broke the story last night.
SINGAPORE — On Monday , several senior employees of SPH Media were taken to task or left the company after an internal review found issues linked to circulation numbers.
These resulted in a discrepancy of between 85,000 and 95,000 daily average copies across all titles, which represents 10 to 12 per cent of the reported daily average circulation, the spokesman added. We then asked: “At the heart of the issue is the integrity of SMT. How who would the “official” or national media now regard its role if it cannot be trusted?”
In May 2021, the then-Minister for Communications and Information, S. Iswaran said that as of August 2020, the daily average circulation of ST on print and digital platforms was 458,200, up from 386,100 a year ago. Digital circulation for ST, which was close to 300,000, exceeded that of print. But despite rising readership, SPH’s media business has been steadily losing revenue, said the minister.
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