SPH Media circulation numbers found to be inflated by 10-12% after internal review; senior staff taken to task
There was also"double-counting" of subscriptions across multiple instances, and a project account was"injected with additional funding over a period of time to purchase fictitious circulation", The Straits Times reported on Monday .In the media industry, circulation figures are an important benchmark for setting the price of advertising.
"MCI will undertake our own review to determine if these inconsistencies in circulation data affect the decision to fund, and the amount the Government committed to fund SPH Media. MCI expects SPH Media to fully cooperate with our review,” said the spokesperson. "We have immediately taken steps to strengthen processes... The staff involved had been taken to task, or had left the organisation," the spokesperson added.According to The Straits Times, the data included contracts that had lapsed but had continued to be counted in its circulation numbers.
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