Ad blockers are firewalls for our sanity – turning them off is madness
Nothing much has changed. If your search hit ends up with an"ERROR: Ad blocker detected. Disable it to access this content" then it's browser back button and next hit down, all day, every day. It's like running an app that asks you to disable your firewall; that app is never run again. Please disable my ad blocker? Sure, if you stop pushing turds through my digital letterbox.
In that ecosystem of advertisers, content consumers, ad networks, and content distributors, ad blockers aren't the disease, they're the symptom. Trying to neutralize a symptom alone leaves the disease thriving while the host just gets sicker. In this case, the disease isn't cynical freeloading by users, it's the basic dishonesty of online advertising. It promises things to advertisers that it cannot deliver, while blocking better ways of working.
The pre-internet days saw advertising directly support publishers who knew how to attract the right audiences who would respond well to the right adverts. Buy a computer magazine and it would be full of adverts for computer stuff – much of which you'd actually want to look at. The publisher didn't demand you have to see ads for butter or cars or some dodgy crypto. That model has gone away, which is why we need ad blockers.
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