Cinnabon is honoring its supporting role in the series with a sweet deal.
The first shot of “Better Call Saul” opens on a hand holding a spatula. The hand spreads butter on a marble surface before a shadowy mix of spices are spread atop it.
The “Breaking Bad” spinoff’s very first scene captures something many mall-goers have seen before in the periphery but became a front and center part of life for Bob Odenkirk’s character Saul Goodman in his own AMC show. In addition, AMC has a promotion of its own. Fans can redeem a 30-day free trial of AMC+ to watch the entire run of “Better Call Saul” by heading to“We’ve truly enjoyed being part of"Better Call Saul" over the years — it is definitely bittersweet to see it come to an end!” said Michael Alberici, Cinnabon’s vice president of marketing to TODAY Food in an email. “We hope Cinnabon and"Better Call Saul" fans join us next Monday as we say goodbye to our favorite bakery manager.
While the writers intended that to mean something less-than-ideal for the now-former lawyer, Cinnabon loved the mention so much that. Because of this, the seed was planted and later “Better Call Saul” struck up a partnership with the chain.
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