Marine Serre's moon print is officially the look of the year, best seen in Beyoncé's 'Already' music video from Black Is King.
, a resounding 85-minute visual album released last Friday on Disney+, is so abundant a celebration of Black culture and joy that it might seem reductive to talk about the clothes. Indeed, it would be, but for the fact that stylist Zerina Akers used fashion to such splendorous ends, rendering Beyoncé and her many collaborators, from Kelly Rowland and Naomi Campbell to Jay Z and Blue Ivy, in richly symbolic clothing largely created by independent designers around the world.
Ssense was one of the first retailers to stock Marine Serre. “From her first collection, the moon print sold out immediately and we’ve been growing and diversifying the assortment season after season,” says Brigitte Chartrand, Ssense’s vice president of womenswear buying. The retailer partnered with Serre on the exclusive launch of her menswear in 2019, expanding the moon-iverse into menswear.
“It’s so popular because it’s arguably the logo of a post-logo generation,” says Steve Salter, the editorial director of LN-CC, which has also stocked Marine Serre since her start. “Despite its multiplicity of meanings, Marine has copied, pasted, and manipulated this symbol across her collections to create a soft-power branding movement like no other today.”
Beyoncé’s use of the moon print in her video signifies another step in the symbol’s universality. “Marine Serre was kind enough to make us custom catsuits with matching gloves in her signature moon print for Beyoncé and her dancers,” Zerina Akers, the stylist behind Black Is King wroteover email. “At the time the brand had not yet commercialized the brown colorway.
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