According to the hotel, 70% of guests are already return visitors.
and the global elite. It’s a place known for both its opulence and its discretion, and now, it’s about to get even more exclusive.
In July, the hotel’s owner, André Balazs, announced plans to transform Chateau Marmont into a members-only hotel. And it’s all thanks to COVID-19., he has long thought of turning the property into a members-only hotel, but that the process became a bit more expedited in the wake of the coronavirus pandemic. He noted the hotel experienced a dip in reservations and that the new safety protocols made operating a hotel potentially too difficult.as to why he believed the new plan will work.
“Members will be able to sell their shares back to the management company or other approved members, as they would with any other real estate investment,” the spokesperson said. The conversion, the team told multiple outlets, will likely be complete by the end of 2020. However, Balazs’ spokesperson noted to, it likely won’t be a major transition considering that upward of 70 percent of the hotel’s current guests are repeat visitors.
If the new membership model works Balazs says he may consider introducing it to his other international properties, the Chiltern Firehouse in London and the Mercer in Manhattan.
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