Water brand teams up with West Mercia Police for drink driving campaign

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Water brand teams up with West Mercia Police for drink driving campaign
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  • 📰 ShropshireStar
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A Shropshire business has joined forces with West Mercia Police to launch a new campaign aimed at tackling drink-driving this Christmas.

Wenlock Spring has teamed up with Police for a drink drive campaign. Santa is at the front with Matthew Orme , Pc Stuart Coote, Marc Bayliss , Marc Millward from the Fire Service, Vicki Bristow and Bruce Orme

In the last three years, 23 people have died and 154 have been seriously injured in collisions where alcohol has been listed as a contributory factor across Shropshire, Herefordshire and Worcestershire. Matthew Orme, director at Wenlock Spring, said: “Far too many people are still dying or getting injured as a result of drink-driving, which is why we’re proud to be launching a new campaign which carries a positive message and will help raise awareness of the risks.

Superintendent Steph Brighton, for West Mercia Police, said: “It’s extremely frustrating that some motorists inexcusably still drive under the influence of alcohol. “Enforcement already takes place 24/7 across the whole of our area in order to detect those who are willing to take the risk and to protect other road users.

“Road traffic collisions are one of the most common types of incidents we attend and often lead to some of the worst injuries.

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ShropshireStar /  🏆 98. in UK

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