Serena Williams is back...well...to star in a Michelob ULTRA SuperBowl commercial for the third straight year. The spot’s digital reveal is premiering exclusively on USA TODAY’s Ad Meter.
Serena Williams and Brian Cox chat with USA TODAY's Ralphie Aversa about their new"Caddyshack"-inspired Super Bowl commercial for Michelob ULTRA.While the Super Bowl will feature brothers Travis and Jason Kelce of the Chiefs and Eagles vying for their second championship ring, the commercials will feature a 23-time Grand Slam champion completing a three-peat.
Yes, the former world No. 1 still uses"tennis player" in present tense. Williams retired following the 2022 U.S. Open. And as it turns out, thanks to"King Richard," golf isn’t entirely foreign to her. "They really champion gender equity," Williams notes of Michelob ULTRA, which emphasizes featuring both female and male athletes in its campaigns."Besides loving the product, it’s also super-fun to go with a company that walks the walk and talks the talk."
For this ad, Cox’s first Super Bowl commercial, he didn’t channel Logan Roy but rather"Caddyshack" star Ted Knight.
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