Aiming to further streamline its offerings for advertisers across its portfolio, ViacomCBS has set the launch of ViacomCBS EyeQ a platform billed as a “single transactional point of entryR…
has set the launch of ViacomCBS EyeQ a platform billed as a “single transactional point of entry” to its digital video content.
“The launch of EyeQ marks the arrival of one of the biggest premium video platforms in digital media,” ViacomCBS COO of Ad Revenue John Halley said in a press release. “We have consolidated a massive audience footprint that will deliver quality, scale, and capabilities that cannot be matched.”David Lawenda, EVP of Digital Sales and Strategy, called EyeQ “game changing,” noting that 80% of full-episode viewing is “on the TV glass,” meaning via pay-TV systems or connected devices like smart TVs.
In an interview with Deadline, Halley said buyers will more easily be able to invest in specific categories like sports, entertainment, kids, late-night or tentpoles like the Grammy Awards. They can also buy specific demographics regardless of where they are found across the company, or they can use advanced advertising tools like Vantage .
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