#ValentinoEmpathy
, the advertisements will consist of portraits shot remotely by a series of amateur photographers in their own settings.
Relinquishing some measure of creative control is now standard across the fashion industry and beyond. With guidelines to self-isolate amid the coronavirus outbreak, companies are finding innovative ways to produce content, enlisting talent they trust implicitly to convey their vision. For Piccioli, corralling a group who understand his ethos wasn’t hard to find. He’s accrued a loyal base of fans, women from different backgrounds and professions who see themselves reflected in his designs.
They include actresses Laura Dern, Gwyneth Paltrow, Rossy de Palma, and Tiffany Tang Yan; supermodels Kristen McMenamy, Laetitia Casta, Liu Wen, Mariacarla Boscono, and Naomi Campbell; activists Janet Mock and Rula Jebreal; and up-and-comers Ellery Harper and Tali Lennox. Each of these personalities, who are all residing in different locations, will have friends or family photograph portraits of them wearing pieces from both the men’s and women’s fall 2020 collections.
Moreover, none of these talents will receive compensation for being part of the campaign. Instead, all their fees, along with a donation of €1 million , will be offered to the Lazzaro Spallanzani Hospital in Rome, Italy, the nation’s hub for combating COVID-19. This follows the €2 million that, the €1 million to La Fondation Hôpitaux de Paris-Hôpitaux de France, and €1 million to the field hospital set up at Feria de Madrid in Spain.
"I was thinking of how to promote the latest Fall/Winter women’s and men’s 20-21 collections, that have highlighted my desire of picturing the society as it is, or should be, a place with no categories or boundaries," Piccioli said in a statement."The #valentinoempathy campaign wants to be a fundraiser project to sustain the Roman Hospital Lazzaro Spallanzani for the Covid-19 Emergency as well as medium and long term projects referred to the pandemic disease.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Valentino Is the First Major Luxury Brand to Launch an At-Home Campaign for Its Fall 2020 Collections.MaisonValentino is launching an at-home campaign with many of its star muses to celebrate the fall 2020 women’s and men’s collections.
続きを読む »
Samsung Elec expects second-quarter profit fall as virus hits sales of smartphones, TVsSamsung Electronics Co Ltd said on Wednesday it expected profit to decline in the current quarter due to a coronavirus-related slump in sales of smartphones and TVs, although the chip business would remain solid.
続きを読む »
Media can't fall into 'opposition party' trap in covering Trump, argues White House reporter Jonathan KarlJonathan Karl, chief White House correspondent for ABC News, writes in his new book that President Trump is waging “an assault on truth,” but also details the ways in which the celebrity star turned commander in chief strategically baits the press into personal grudge matches that undercut the credibility
続きを読む »
Fauci warns the US could be in for 'a bad fall and a bad winter'Dr. Anthony Fauci warns Americans could be in for 'a bad fall and a bad winter' if the US isn’t prepared for the return of the coronavirus. Follow live updates:
続きを読む »
Nicole Kidman Recalls the Date That Caused Her to Fall for Keith UrbanNicole Kidman looks back at the romantic motorcycle date that caused her to fall in love with Keith Urban. I was a goner, she told WSJ. Magazine
続きを読む »