.MaisonValentino is launching an at-home campaign with many of its star muses to celebrate the fall 2020 women’s and men’s collections.
earlier this month. With that in mind, Valentino is launching an at-home campaign with many of its muses to celebrate the fall 2020 women’s and men’s collections and connect with people during this difficult time.
Gwyneth Paltrow, Christy Turlington, Laura Dern, Rossy de Palma, Janet Mock, Adut Akech, Anwar Hadid, Vittoria Ceretti, Mariacarla Boscono, and more of the brand’s longterm collaborators will be photographed by their loved ones in their homes. Each campaign star has donated their time to Valentino; the $1 million the brand would have spent on advertising will be donated to Rome’s Lazzaro Spallanzani National Institute for Infectious Diseases.
“From fashion, you’re maybe going to need something that really touches you enormously—more emotional, more ‘dreaming’ pieces, a reaction to this moment. I don’t feel that we have to reflect the moment, we have to react to this moment with beauty, and with something that is more spectacular, fantastic, poetic,” Piccioli continued.
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