More people in the U.S. turned to traditional TV for news and drama shows in August, with the start of the back-to-school season making a slight dent on the streaming viewership, market researcher Nielsen said.
The combined share of broadcast and cable television, rose to 50.6% of total TV usage in August from 49.6% in July, according to Nielsen's monthly report on the state of the television market.
Broadcast viewership, which has declined since January, rose 1.6% in August, thanks to shows like "America's Got Talent" on NBC and "Big Brother" on CBS. Streaming saw a sequential decline of 1.6% in viewers to 38.3% last month, but still accounted for the largest share of viewership.
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