Health snacks, pandemic-related stress, rising prices and fad diets are all helping to alter the American diet.
American families no longer appear to be gathering around the breakfast table, munching on Frosted Flakes and drinking orange juice. Only 35% of Americans eat that sort of traditional breakfast seven days a week, according to a recent study by CivicScience, a consumer analytics platform. Some 21% said they eat breakfast four to six times a week, and 20% said they eat breakfast one to three mornings days a week.
What’s going on? Higher food prices may also be taking a toll on Americans’ love of traditional breakfasts; General Mills GIS, +0.38%, which makes Cheerios, lowered full-year profit guidance in June, citing inflationary pressures adversely affecting demand.Many cereals, in particular, appear gradually to be losing appeal. Unit sales of ready-to-eat breakfast cereals fell 3.9% last year and 8.7% in 2021 after rising 5.
Three in four American high schoolers said they had not eaten breakfast consistently over the past week in 2021, the report found. Female students were more likely to report having skipped breakfast than their male counterparts, with a little over 80% of female respondents versus 69.9% of male respondents reporting breakfast skipping. Native American, Black and Latino students were more likely to skip breakfast than their white and Asian counterparts, the CDC found.
However, while the body naturally adjusts to new eating habits when breakfast is skipped, that does not mean it’s a smart decision for everyone, Jones said. People should consult a doctor or a registered dietitian before committing to intermittent fasting, especially those who are on medication or have ongoing health issues, Jones added.
Similarly, pandemic-era stress could also be a contributing factor, CDC researchers said in the April report. During the pandemic, the decline in eating breakfast among young adults was accompanied by a rise in snacking later in the afternoon and evening on high-calorie processed foods, a research paper released last year found.
— Mintel “Consumers are still eating breakfast, but they love the on-the-go convenience of the bars,” said Wells Fargo agricultural economist Swanson.
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Why have Americans abandoned a traditional breakfast — and what are they eating instead?Health snacks, pandemic-related stress, rising prices and fad diets are all helping to alter the American diet.
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