The iconic toy store had shut down amid a 2017 bankruptcy filing.
, a brand management firm whose other labels include Babies”R”Us, Anne Klein and Joseph Abboud, acquired the Toys”R”Us brand for an undisclosed sum. Later that year, Macy’s began offering Toys”R”Us products online.
Toy sales have exploded amid the pandemic, with U.S. retail sales of toys generating nearly $29 billion in 2021 compared with about $22 billion in 2019, “We’re in the brand business, and Toys”R”Us is the single most credible, trusted and beloved toy brand in the world,” Yehuda Shmidman, chairman and chief executive officer of WHP,. “We’re coming off a year where toys are just on fire. ... And for Toys”R”Us, the U.S. is really a blank canvas.”
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