Threads explained: The Twitter rival that pits Meta’s Mark Zuckerberg against Elon Musk

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Threads explained: The Twitter rival that pits Meta’s Mark Zuckerberg against Elon Musk
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Facebook-parent Meta on Wednesday officially launched its Twitter competitor, Threads, after first confirming its plans for the app just three months ago.

Threads is already off to a strong start: 10 million users signed up for the app in the first seven hours after its launch, according to the company, including a large number of brands, celebrities, journalists and many other prominent accounts.

Thread accounts can also be listed as public or private. Verified Instagram accounts are automatically verified on Threads. Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS Feed | Omny Studio | All Of Our Podcasts But it’s not quite so easy to leave Threads. While users can temporarily deactivate their profiles via the settings section on the app, the company says in its privacy policy that “your Threads profile can only be deleted by deleting your Instagram account.

Meta has at least one significant leg up on Twitter: the size of its existing user base. Meta is hoping to capture at least some of its more than 2 billion global active Instagram users with the new app. That’s compared to Twitter’s active user base, which is somewhere around 250 million.

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