Twitter Rival Threads Launches Early, Trends Number One on Twitter, Celebs Signing On

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Twitter Rival Threads Launches Early, Trends Number One on Twitter, Celebs Signing On
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Mark Zuckerberg posted on Twitter for the first time in more than a decade to celebrate the early launch of Meta's Twitter-like new app, Threads ... and he's definitely leaning into the similarities with an iconic meme (via toofab)

Threads allows posts up to 500 characters, they can include photos or videos up to five minutes in length. As it ties to your Instagram account, users can also share their threads through their Instagram Stories. With nearly 2 billion users on IG, that's a big potential boost for Threads out of the gate.

Already, celebs have been jumping onto the platform that wasn't expected to launch until Thursday -- leave it to the Zuck to go for a stealth surprise release the night before -- to say hello. Zuckerberg himself was one of those active presences, even responding to user queries about the goals for the platform. One user who asked if"anyone think this can become bigger than twitter!?" got a response from the boss man himself.

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