Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies.
How does the oldest legal distillery in Scotland show it's still relevant in the year 2024? And how does it demonstrate that its ultra rare 50-year-old whisky is worth the €40,000-per-bottle price tag? By putting AI art on its packaging design, apparently., we've seen plenty of examples in recent months of brands getting caught out and lambasted for using dodgy AI artwork.
It's an interesting attempt to modernise the sometimes stuffy world of whisky, but the accompanying graphics feel more like something that would fit a vodka, or even an alcopop. It seems the Glenlivet is aiming at the kind of customer that boughtIf you do want to make an investment, the bottles are on sale for €40,000 a piece plus VAT via the Glenlivet Whisky Exchange cabinet. The whisky will be bottled in July to mark The Glenlivet's 200th anniversary.
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