Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies.
AI image generators have already created some whoppers over the past year or so. Remember the image of the Pope in a puffer jacket? Or the various AI images that won photo competitions? But now Burger King is using generative AI to create Whoppers with a capital 'W'. as part of its Million Dollar Whopper campaign. Fans are invited to choose their dream ingredients for the perfect burger. The AI will then cook them up into an image showing what the creation could look like.
Three finalists will be invited to Burger King’s HQ in Miami to perfect their creations ahead of a nationwide taste test. The final three burgers will be put to a public vote, and the overall winner will pick up a whopping $1 million prize.It may sound bizarre for a fastfood brand to launch its own AI image generator. As we have noted before amid a bizarre case ofof menu items, food photography is really an area you want to keep AI away from, at least when it comes to the dishes themselves.
To be honest, it's also just refreshing to see Burger King go back to running a campaign that doesn't involve
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