This Latina entrepreneur shares 4 things she kept in mind as she built her new venture and raised $4 million:
Shadiah Sigala co-founded HoneyBook back in 2013 as a business management tool for creative entrepreneurs. Under her leadership, HoneyBook helped creatives navigate everything from invoicing to building community. As the company grew, and Sigala with it, she realized that everyone from the company’s employees to its users were graduating into different chapters of their own lives as well.
Closing in on a year and a half, Kinside has graduated out of Y Combinator and has publicly launched with a total of. The solution it is offering is both for parents and the companies that employ them — a child care app that works for both the person just launching their career to the executive leading the company.
Below Sigala expands on 4 key areas that played the biggest difference in starting and raising funds for her second startup. “My first startup, HoneyBook, was a crash course in scaling a product and company quickly—from learning about organizational best practices to managing teams, and making executive decisions,” shares Sigala. “Today, I have the benefit of pattern recognition in a way that’s doubled our pace. We have gone from 10 beta employers to over 1,000 in fewer than 18 months.
“My secret weapon is my cofounders,” explains Sigala. “I lean on them to steer the ship, make important decisions, and think through tough challenges. It doesn’t hurt that they are both black-belts, wicked smart, and incredibly funny.” An entrepreneur’s journey isn’t full of only highs, figuring out what will ground you during the lower moments is what will help you hold on and keep going. Sigala credits her experience growing up Latinx with helping inform her perspective as an entrepreneur.
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