Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies.
In times when video content is everywhere and much advertising involves increasingly elaborate digital stunts, we sometimes need a reminder of just how effective and memorable a clever print advert can be. Today's example is a classic.
Advertising agencies can be very deft when it comes to advertising themselves. Over on X, people are still admiring an ingeniously simple example from Lowe Lintas & Partners communicating 'take your child to work day' back in 2002 (see our pick of theis so simple but ticks so many of the boxes for effective print advertising. It's everyday, almost mundane in its topic but presented with a minimalism that grabs attention and draws us in.
The work of Rebecca Peterson and writer Stephen Lundberg, the piece won a merit for Collateral Advertising / Self-Promotion at the one Show in 2002. Lowe Lintas & Partners is nowDaily design news, reviews, how-tos and more, as picked by the editors.
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