This crowdsourced collab from R29 Unbothered x Birchbox makes it easy for black women to discover the best beauty products: R29xBirchbox ad
, R29's editorial destination for Black millennial women, teamed up to go directly to the source and find out what Black consumers actually need. The result: two specially curated beauty kits.
R29’s insights team first collected data from focus groups and surveys of more than 1,500 Black women. Then, Birchbox and the Unbothered team used these insights to guide the direction of the"It's Your Crown" Hair Kit and"Stay Radiant" Skin Kit to give consumers exactly what they said they’re looking for: an efficient way of discovering top-shelf hair and skin products — while supporting businesses developed by Black beauty and grooming professionals.
This partnership marks Birchbox's ongoing effort to build a more inclusive assortment by investing in Black-owned brands; Birchbox is in discussion with these brands, and in particular the ones developed by Black beauty and grooming professionals, on partnership opportunities in 2020. So at every stage, this collaboration can truly be called"consumer-first." And it's one that fully — and finally — meets its intended audience's needs. To find out more about the collab,
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Lower pay, more harassment: How work in America has failed women of color - Business InsiderNot only are black and Hispanic women paid less than white women on average, women of color report higher rates of workplace sexual harassment.
続きを読む »
12 Wine-Themed Beauty Products That Won't Give You a HangoverWe're drunk in love.
続きを読む »
Men’s marijuana use increases miscarriage risk for women, new research findsWhen men smoke marijuana once a week or more, their partners are twice as likely to experience a miscarriage when pregnant, according to new research.
続きを読む »
Nicole Kidman: 'What a Privilege to Be Able to Tell The Stories We Are Telling Right Now'The ELLE Women in Hollywood honoree gave a moving speech about carving your own path.
続きを読む »
Moani Lee, Makeup Artist to the Biggest Names in Country Music, on Why Less Is More.MoaniLee, the woman behind KaceyMusgraves' gorgeous glow, shares her beauty secrets.
続きを読む »
Film & TV Biz Women Of Color Form Atlanta-Based ‘Reel Divas’ InitiativeEXCLUSIVE: Twenty women of color from the film and TV sectors have formed The Reel Divas, a group that aims to promote black writers, producers and directors and increase awareness of Atlanta as a …
続きを読む »