Smart TVs are undergoing their third evolutionary wave. The first came when the regular TV set “evolved” in the late 2000s to be capable of running downloaded apps for streaming services. The secon…
services. The second hit in 2014, when Roku became the first streaming media device manufacturer to license its operating system to power smart TVs.
The disruption streaming has brought to traditional media has meant that smart TV manufacturers are now uniquely positioned to take advantage of the shifts in consumption. This means numerous new revenue streams — commonly referred to as “platform revenue” in SEC filings — for the TV OEMs , where previous OEMs had only one source at the point of sale.
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