Comcast is going direct-to-consumer — offering streaming TV services to consumers across the U.S., including outside its traditional service areas — with XClass TV, a new line of smart …
For the first time, Comcast’s streaming-entertainment platform will be available to consumers across the U.S., without an Xfinity subscription. The cable operator is looking to widen its addressable market as its base of Xfinity TV subscribers has steadily declined the last few years.
The XClass TVs, built by Hisense and priced at starting at $298, will include 12 months of NBCUniversal’sPremium with ads for no extra cost. Live pay-TV services available on the platform at launch include Hulu With Live TV, YouTube TV and Dish Network’s Sling TV.
In the next few months, Comcast said, it will launch pay-TV streaming services from Xfinity and Charter Communications on XClass TV. Those, however, will be available only to consumers located in Comcast and Charter service areas. Comcast teamed with Hisense to bring the first XClass TVs to market in the U.S. The smart TV models include an integrated interface and voice remote to access live and on-demand streaming content from hundreds of apps and services. The first XClass TVs from Hisense are available starting this week in select Walmart stores and in the coming weeks through walmart.com.
The XClass TVs are built on the same technology platform that powers Comcast’s other entertainment and connectivity products and services, including Xfinity X1, Xfinity Flex, Sky Glass and Sky Q. The U.S. launch follows Comcast’s recent introductions of
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