The Wall Street Journal ran a deep dive article last week exploring “how Bud Light blew it,” but it somehow missed the most important part of the story.
Unlike traditional capitalism, which seeks to maximize profits by serving consumers, the ESG model seeks to “improve” capitalism by considering other stakeholders besides investors and consumers. Publicly traded corporations are graded on how well they achieve socially desirable metrics, such as combating climate change, advancing diversity and inclusion, and creating a more “equitable” society.
This is a great deal for the ESG puppeteers. They can make multi-billion corporations move by the mere threat of a bad score, which gives them immense economic and political power.in May 2022, even though Tesla is an icon of sustainability. By January, Tesla’s stock, which had been trading at $248 a share, had fallen by roughly 55%.
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Combative Consumers Change the Marketing Strategy for Target and Bud LightMany brands have long shrugged off criticism of their stands on social issues, but Target and Bud Light just proved that even huge corporations can be made to bend.
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Bud Light 24-packs going for $3.49 as sales tank during Dylan Mulvaney boycottAs sales of Bud Light tanked for the sixth straight week, retailers have slashed prices to get rid of the unwanted beer amid a boycott.
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Bud Light 24-pack sells for $3.49 in at least one store as sales tank: reportBud Light sales continue to decline amid backlash over the Dylan Mulvaney ad controversy, with retailers selling the beer at ridiculous low prices.
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Target boycott won’t be as impactful as Bud Light backlash: Ted CruzThe Republican explained that Target is more unique and not as easily as replaceable as Anheuser Busch brands, which specialize in light lagers.
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Bud Light Sponsors Cincinnati Pride Parade as Sales PlummetAnheuser-Busch’s Bud Light is one the brands sponsoring the upcoming Cincinnati Pride Parade as the brand’s sales continue to plummet following a boycott after the company partnered with transgender activist Dylan Mulvaney.
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Anheuser-Busch offering free beer after recent Bud Light backlashThe promotion comes amid reports of Bud Light’s plummeting sales after the brand partnered with a transgender influencer.
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