Bud Light 24-pack sells for $3.49 in at least 1 store as sales tank: report
In at least one store, according to the report, a Bud Light 24-pack was priced as low as $3.49. A general view of Bud Light beer cans sitting on the ledge of the glass is seen during an NHL hockey game between the Toronto Maple Leafs and the Detroit Red Wings on November 28, 2022 at Little Caesars Arena in Detroit, Michigan.Other Anheuser-Busch brands have taken a hit, too, with Budweiser Red volumes down 14.9% for that week and Michelob Ultra down 6.8%.
The sales catastrophe has prompted Anheuser-Busch to introduce a promotional rebate ahead of Memorial Day weekend. The rebate promises an amount "equivalent to the purchase price of one 15-pack or larger, up to $15" of Bud Light, Budweiser, Budweiser Select or Budweiser Select 55 paid via Anheuser-Busch Digital Prepaid Mastercard.
But since some retailers are selling 15-packs or larger of Budweiser products for under $15, the rebate makes these purchases free, excluding sales tax or any state restrictions. "This could be a promotional summer the likes we haven’t seen since after Hurricane Katrina in 2005, where there was so much beer inventory backed up in the trade that it initiated the price war of all price wars," Beer Business Daily said.
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