The direct-to-consumer brand is breaking ground in the luxury footwear space.
Author:Tyler McCallPublish date:Oct 15, 2019You'd have to be living under a rock not to know that extended sizing, especially as it pertains to ready-to-wear, has been a hot-button topic over the past few years. But one area that has gone largely overlooked in this conversation is footwear — namely, boots.
As a female-founded, female-led luxury footwear company, Tamara Mellon wanted to be the one to fix things and provide a solution. Still, the team quickly discovered it wasn't as simple as adding in a bit more leather. "Hard problems sometimes haven't been solved because nobody's had the appetite to solve them, and sometimes they haven't been solved because they're just hard to solve," Layfield says.
The solution? Instead of coming up with a standard size and an extended size, they realized they needed at least three sizes, which is what they're launching with: Small, the original shaft size, as well as medium and large, with an approximate 2cm difference between each size. They brought all the women back together again and had them try on the new calf sizing and found they had solved for the "majority" of the people they had fit.
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