From charterworks: State Farm is a case study for companies in how not to navigate social issues
of all State Farm’s programs geared toward children. GenderCool co-founder Gearah Goldstein says the State Farm fracas has triggered “an influx of new resources,” including support from “quite a few” State Farm employees. Others on the left said the about-face was proof that the company’s support of LGBTQ+ issues. Through all of this, State Farm has continued to proclaim its support of the LGBTQ+ community.
on when companies should speak up on social issues. A State Farm representative didn’t respond to a request for comment.world. To understand the lessons organizations can learn from the State Farm situation, we reached out to Argenti and “Some companies are using this ‘woke’ positioning as a branding exercise–they aren’t changing their political spending or what they’re doing–and this empty PR is exactly the problem,” Taylor said. “All it’s doing is further entering the destructive polarization spiral.”
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