Starbucks’ new chairman and CEO says he plans to focus on improving service and reestablishing the struggling coffee giant's stores as gathering places.
FILE - A customer picks up a drink at a Starbucks on June 28, 2023, in Seattle.said Tuesday that he plans to focus on improving service – particularly during the morning rush – and reestablishing stores as gathering places as he takes over at the struggling coffee giant.
“Many of our customers still experience this magic every day, but in some places — especially in the U.S. — we aren’t always delivering,” said Niccol, who was named Starbucks' CEO in August but officially started the job on Monday. “It can feel transactional, menus can feel overwhelming, product is inconsistent, the wait too long or the handoff too hectic. These moments are opportunities for us to do better.
. That may have been a subtle dig at recent product introductions at Starbucks, including bubble tea and energy drinks.
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