Incoming CEO Brian Niccol is under attack from some over his planned commute from Newport Beach to Seattle.
Incoming Starbucks CEO Brian Niccol will be expected to report to the company's Seattle headquarters three times a week, just like other employees. But while other workers will commute by car or public transportation, Niccol will travel nearly 1,000 miles from his home in Newport Beach, California, to Starbuck's Seattle offices, by corporate jet, according to his offer letter, which was made public in an SEC filing.
Niccol officially begins his role on September 9, but the backlash around his planned commute to work has already begun, with users on social media mocking the company for insisting on using paper straws while allowing its CEO to travel by private jet. 'Is this corporate hypocrisy at its peak — Starbucks introducing paper straws and cups while pushing towards sustainability?' one critic of the plan wrote on social media platform X.
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