Take some time to develop your online platform.
Dave Basulto had a good business going with sales of his iOgrapher iPhone case for filmmakers, selling thousands to schools across the country, based on in-person demos and meetings with teachers.So he was forced to get creative, hustling from home to create a new gig, online seminars, and he turned to all the usual tools to sell them.
And with working at home eliminating in-person calls or appearing at trade shows as he's done in the past, Basulto figured he just had to use everything at his disposal. The key is spreading the word."You can have the best content in the world, but that's only half the battle," notes Austin based filmmaker Javier Mercedes, who hosts an online YouTube series called Passion in Progress. "The rest is all marketing, and to do it effectively, you have to be on all the channels."
The market, he notes, is completely fragmented. He gets some audience on Instagram, some from his RSS feed, some from the Medium blog posts he puts out weekly and more from what turned out to be his most successful outlet: LinkedIn.
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